EuropaCity is an unprecedented French project of national interest, the sum of 3.1 billion euros, initiated and supported by “Alliages & Territoires”, an Ceetrus and Dalian Wanda Group subsidiary.
Founded in 1976, Ceetrus, subsidiary of the Auchan group, is one of the leading European commercial real estate companies with nearly 400 shopping centers managed in 12 countries in Europe and in Asia. For 40 years, the 350,000 employees strong company has consolidated its know-how as a global operator in asset management but also in advertising and marketing. The active asset management strategy led Immochan to arbitrage assets for more than €2bn since 2013. Ceetrus focuses today on asset valorization through densification with a mix-use approach (retail, offices, residential). Beyond EuropaCity, Ceetrus is also preparing to invest more 1.9 billion euros to renovate and expand its shopping centers by 2018.
Established in 1988, Chinese group Wanda has become the largest company unreal estate development in the world. Leading operater in retail, tourism and leisure, it owns 220 Wanda Plazas, 100 hotels, and 5 theme parks. Wanda is also a leader on the cinema market with more than 13000 movie theaters (Wanda Cinema Line, AMC Entertainment, Odeon & UCI, Hoyts) and Wanda Pictures and Legendary production companies. Key player in sports and events, Wanda also organizes 20 major sporting events every year. It’s overseas investments amount to $ 15 billion, making it one of the biggest cross-border Chinese investors.